On February 8, 2025, Boy Scouts of America will become Scouting America. Please use the logos below and change all materials that currently use Boy Scouts of America.
Please do not use a screen capture. Download the hi-res images for use.
If you need something other than what is provided below or have any questions, please contact communications@hnescouting.org.
Brand guidelines play a crucial role in shaping an organization’s identity and ensuring consistency across all communications channels. They help Scouting communicate with one strong voice as we deliver this amazing program to families. Specifically, these guidelines will help us:
- Maintain Consistency: Brand guidelines provide a clear framework for using logos, colors, fonts, and other visual elements consistently. For Scouting America, this means that whether it’s a local troop flyer or a national campaign, the branding remains uniform.
- Define Brand Values: Guidelines help us articulate the core values and mission of the organization. For Scouting America, this means emphasizing principles like leadership, community service, and outdoor adventure.
- Guide Communication: Brand guidelines help us communicate effectively. For Scouting America, this means guiding us to use friendly, encouraging language, avoid jargon, and promote the concepts of leadership, impact and purpose.
- Ensure Authenticity: By defining the brand’s visual and verbal identity, guidelines help the organization speak with an authentic voice. For Scouting America, this ensures that the brand remains authentic and aligned with our historical legacy,yet pointed firmly toward the future.
- Build Trust: Consistent branding builds trust with stakeholders. When people encounter consistent Scouting America branding, they recognize it as reliable and trustworthy.
In summary, brand guidelines empower Scouting America to present a cohesive, recognizable image while staying true to the organization’s mission and values.